Amazon’s Profits Slum 57%

Amazon has not met the expected profits they thought they would for the fourth quarter, as profits show a 57 percent decline. Just the announcement of this news left Amazon’s shares plummeting down 8.8 percent.

The massive online retailer recently announced that their profits had been very little, as they made only 112.4 million in net income, even though the new Amazon Kindle sale continue to go through the roof.

With the release of the Amazon Kindle the company saw a big sales increase of 177 percent year after year, making sales of around £11 billion. But the total sales of the company as a whole have been just 55%.

Amazon sold twice as many Kindle’s as in 2010, and they continue to make big sales with the device as it is the most popular product sold on Amazon.

Kindle Fire

When it comes to the Kindle Fire, Amazon has yet again on the device but did go onto say that it was by the tablet's figures.

Amazon looks forward to seeing the rise of the Amazon Kindle Fire figures as they say they are "very encouraged". So far, with the new device they have failed to deliver the solid numbers they thought they would already currently be at.

Amazon believes it will make anything between a loss of $200 million, to a profit of $100 million in the first quarter of 2012.

The market and people in general are hard to predict, so with this announcement it should be interesting in a few months to see where Amazon are at in terms of sales figure and profits – or loss.