HardwareLOOK was founded in February 2011 by tech enthusiasts who had previously been writing freelance reviews for other review websites. Knowing what talent they had to offer the computer hardware scene due to their vast hardware knowledge and expertise, they decided to establish their very own independent hardware reviews website and appropriately named it HardwareLOOK.
The content HardwareLOOK covers includes technology, gaming, news and predominantly computer hardware, although as times move on we are adapting and including reviews of both smartphones and tablet PC devices. All content is also carefully written for understanding by a wide target audience; to appeal to a great mix of people. Contents is made understandable and easy to digest for all the general and less knowledgeable users, while also catering for tech enthusiasts.
In our reviews, we aim to provide trusted in-depth testing and analysis. We also include many professionally taken photographs and sometimes videos to support our reviews alongside results charts, in order to ensure you have a better insight into a product before going ahead and purchasing. Testing and comparison data in presented in the form of results charts, and is all originally collected from the HardwareLOOK test lab for every reviewed product.
By using these techniques and methods with our 100% honest opinion of a product, we aim to provide readers with a knowledgebase on the products, the industry and market to date. Absolutely no influence or pressure is put upon us by the companies and the brands that offer their products to us for review, and as such the awards and marks out of ten given to products is not influenced or affected.
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How we award products
HardwareLOOK awards products uses a rating system of 10/10 without decimal points, this provides any reader with a completely accurate understandable level of how good a product is. We feel a 5/5 scoring system just isnít acceptable and is a slight cop-out in which the review website doesnít want to cause friction with a specific brand or company, for example if a product has achieved 3/5, essentially that would be 6/10, making the product not good at all and not something to consider buying unless at a extremely low price. Therefore, our rating system allows for a better, non-influenced- understanding of a products quality, making all our reviews 100% honest to the consumer.
During the process of rating and awarding a product, we heavily take in to consideration all aspects of a product, including its cost. If we have a potential 10/10 Gold Award product, but it is priced twice as much as it should be in the industry for its performance level in comparison to other similar products and brands on the market, then we must take this into account and that high pricing may affect the final mark given to the product.
We rate on a scale of how well the products are manufactured in aesthetics and build quality while appealing to a certain genre of consumers, at the same time as the price tag on the item.
Hereís what qualifies a product for a certain award:
Editors Choice Award
To Achieve the HardwareLOOK Editors Choice Award, which will always feature alongside the 10/10 HardwareLOOK Gold Award, due to a product needing to be at the ultimate of standards in its genre and marketed area in the industry before it can be considered as an even higher level product which deserves recommendation to the brand and to the public. To receive the HardwareLOOK Editors Choice Award the product must pass the bar and exceed the limitations of not only its rivals and predecessors that are currently in the market, but also its pricing can slightly make or break a products chance at an Editors Choice Award on HardwareLOOK.
The HardwareLOOK Gold Award is given to products of which receive a 10/10 and in which pass the check for high quality materials utilised in the construction of the item. The product must also reveal the highest possible performance that the industry is capable of while being priced at the average market similar to other brands price tags on a similar product. If a product is overpriced, it may be subject to marks being subtracted.
The HardwareLOOK Siler Award is given to products which receives a mark of 8/10 or 9/10. The product must achieve a respectable level of built quality with no squeaky plastic parts or malfunctions in a device. The overall visual design of the product must be attractive and very appealing to the majority, whether they are gamers, enthusiasts or simplistic technophiles. The products performance must reach over the required level and certainly over a sufficient performance level, and must be able to put a smile on your happy little faces during playtime or testing.
Achieving the HardwareLOOK Bronze Award means that the product has received a 7/10 score and is of a good standard. The product is requires to achieve a good physical working order and works well. The Bronze Award products are allowed to have a few things that do not quite meet the standard or price for performance that the public is looking for. Bronze occasionally can means that although the product is a very good item and has a good user interface or cool and unique design concept, it may not compare in comparison to other brands sporting the same concept, similar design or user interface with the performance that others reach.